SEO: 6 Critical Search Console Reports
Google Search Console is essential for optimizing organic rankings because its data comes straight from Google itself. No other tool provides Google’s direct experience in crawli
Are Big Changes Coming to Digital Ads in 2022?
In the United States, proposed legislation, agency rulemaking, and the promise of a decentralized web could lead to significant changes in how digital advertising works this year o
Google Analytics 4 Transition Checklist
2022 is the year to switch to Google Analytics 4 from Universal Analytics, the current version for most users. This is my third post addressing GA4. The first was an introduction t
Charts: Global Venture Capital Funding 2021
Venture capital investments more than doubled in 2021, hitting $621 billion globally and shattering the previous year’s record of $294 billion, according to research firm CB Insi
How to Use Google Autocomplete for SEO
Autocomplete is one of Google’s oldest search features and among the most useful to optimize organic rankings. Autocomplete is sometimes referred to as Google Suggest and was onc
Advertisers Can Find Power in the Dark
Sales decline when businesses stop advertising. But there are benefits to going dark for the right reasons. To be clear, halting advertising for long periods destroys revenue. A Ju
9 Types of Influencer Marketing Campaigns
Our recent 8-part series on influencer marketing explained the concept and key tactics. My article “4 Successful Influencer Marketing Campaigns” then offered compelling example
Charts: B2B Buyers Prefer Ecommerce
A majority of B2B buyers in the U.S. now prefer ecommerce to in-person, telephone, or any other purchase channel. That’s according to a recent survey from McKinsey & Company.
‘recurring revenue €87 million in 2021’
Marketplace solution provider Mirakl has realized a recurring revenue of 87.44 million euros (100 million dollars) in 2021. The company is now valued at 3.1 billion euros. To suppo
Belgian ecommerce topic of discussion
The Belgian government is considering labor market reform measures that will give ecommerce companies opportunities to work between 20:00 and midnight. It seems that the reform wil